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RePEc
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1
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004923617
Saved in:
2
Managing
brand
equity : capitalizing on the value of a
brand
name
Aaker, David A.
-
1991
-
1. print.
Persistent link: https://www.econbiz.de/10004108696
Saved in:
3
Brand
power
Stobart, Paul
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10004203773
Saved in:
4
Exclusive Marken : Erfolgsformeln, Marketingstrategien, Unternehmensphilosophien
Talkenberger, Peter P.
;
Mens-Schimann, Elfi
-
1993
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004174635
Saved in:
5
Der Einfluss von Emotionen auf Markenproduktentscheidungen : Theoretische Fundierung und empirische Analyse mit Hilfe der funktionellen Magnetresonanztomographie
Plassmann, Hilke
-
2006
Persistent link: https://www.econbiz.de/10004909748
Saved in:
6
Gesundheitsprofilierung von Lebensmittel-Markenartikeln : Messung, Determinanten und Implikationen
Jüttner, Clemens
-
2009
Persistent link: https://www.econbiz.de/10004945917
Saved in:
7
Shades of gray—the impact of gray markets on authorized distribution channels
Xiao, Ying
;
Palekar, Udatta
;
Liu, Yunchuan
- In:
Quantitative Marketing and Economics
9
(
2011
)
2
,
pp. 155-178
Persistent link: https://www.econbiz.de/10009150130
Saved in:
8
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10004317996
Saved in:
9
In Luxus investieren : Wie Anleger vom Konsumrausch der Reichen profitieren
Merten, Hans-Lothar
-
2009
Persistent link: https://www.econbiz.de/10004933127
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10
Wettbewerbsprozesse in der deutschen Ernährungswirtschaft : Wettbewerbstheoretische und institutionenökonomische Analyseansätze
Appel, Volker
-
1992
Persistent link: https://www.econbiz.de/10004140242
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