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The Effects of Detailing on Prescribing Decisions under Two-Sided Learning
Ching, Andrew; Ishihara, Masakazu - Volkswirtschaftliche Fakultät, … - 2007
A fundamental question in pharmaceutical marketing management is: How does the effectiveness of detailing change when additional information on drugs is revealed via patients' experiences during the product lifecycle? To address this question, we develop a model of detailing and prescribing...
Persistent link: https://www.econbiz.de/10005787016
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Fishy Gifts: Bribing with Shame and Guilt
Ong, David - Volkswirtschaftliche Fakultät, … - 2008
The following is a model of psychological contracting with unmonitorable performance, implicit offers, and screening for non-performance by the announcement of the expectation of performance. It is motivated by the $250 billion prescription drug industry, which spends $19 billion per year on...
Persistent link: https://www.econbiz.de/10005109577
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Health Insurance Competition in Germany - the Role of Advertising
Becker, Bettina; Uebelmesser, Silke - In: Schmollers Jahrbuch : Journal of Applied Social Science … 130 (2010) 2, pp. 169-194
In the 1990s, competition among health insurance funds (‘sickness funds’) was introduced in Germany. As one means of competition, free choice of initial health funds and subsequent switching between them was made available to all insured. Since then, the number of funds has decreased...
Persistent link: https://www.econbiz.de/10009021874
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CONSIDERATIONS ABOUT DENTAL TOURISM DEVELOPMENT AND ITS SPECIFIC MARKETING IN ROMANIA
Elena, ENACHE; Manuela-Rozalia, GABOR; Cristian, MOROZAN - In: Management Strategies Journal 22 (2013) Special, pp. 420-426
Worldwide, the "actors" of the tourism market identified new needs, this aspect leading to the appearance of various forms of tourism such as: adventure tourism, city-breaks, cultural tourism, religious tourism etc. At the same time current economic development, marked by the recession of recent...
Persistent link: https://www.econbiz.de/10010936398
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Competition in the pharmaceutical industry: How do quality differences shape advertising strategies?
de Frutos, Maria-Angeles; Ornaghi, Carmine; Siotis, Georges - In: Journal of Health Economics 32 (2013) 1, pp. 268-285
We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality/side effects. Promotional effort results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We show that advertising intensities are...
Persistent link: https://www.econbiz.de/10010608419
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Direct-to-consumer advertising and consumer welfare
Jayawardhana, Jayani - In: International Journal of Industrial Organization 31 (2013) 2, pp. 164-180
The welfare implications of direct-to-consumer advertising (DTCA) have garnered considerable attention and are … changes in demand for cholesterol-reducing drugs due to increased expenditure in DTCA. The results of the policy analysis … indicate increased levels of consumer welfare due to presence of DTCA in comparison to the absence of DTCA. The results also …
Persistent link: https://www.econbiz.de/10010636422
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Competition in the Pharmaceutical Industry: How do Quality Differences Shape Advertising Strategies?
de Frutos, Maria-Angeles; Ornaghi, Carmine; Siotis, Georges - C.E.P.R. Discussion Papers - 2010
We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality/side e¤ects. Advertising results in the endogenous formation of two consumer groups: brand loyal and non-brand loyal ones. We show that advertising strategies are strategic...
Persistent link: https://www.econbiz.de/10008680762
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Direct to Consumer Advertising of Pharmaceutical Drugs: Information and Persuasion
Bar, Talia; Lillard, Dean R. - National Bureau of Economic Research (NBER) - 2014
We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … pharmaceutical firm's DTCA strategy. We highlight how the profitability of DTCA varies with the characteristics of the condition that … for the potential information benefits from DTCA as well as its potential to persuade consumers. From a welfare …
Persistent link: https://www.econbiz.de/10010951290
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Le comportement des producteurs de biens addictifs légaux : implications d'une demande avec interactions sociales.
Massin, Sophie - Centre d'Économie de la Sorbonne, Université Paris 1 … - 2009
This article analyzes the behavior of a producer of a legal addictive good (tobacco, alcohol or gambling) facing a demand with social interactions, especially a deterrence effect of heavy use on initiation. We simulate an epidemic model to estimate at what conditions it could be interesting for...
Persistent link: https://www.econbiz.de/10005012517
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When activism may prove counterproductive: An exploratory study of anti-brand spoof advertising effects in the tobacco industry
Parguel, Béatrice; Lunardo, Renaud; Chebat, Jean-Charles - Université Paris-Dauphine (Paris IX) - 2010
First stage of research on the effects of anti-tobacco brand spoof ads on the consumer, this paper proposes an exploratory study of netnographic inspiration of the comments left on YouTube by individuals freshly exposed to anti-tobacco brand spoof ads. The results show that anti-tobacco brand...
Persistent link: https://www.econbiz.de/10010737651