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Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam - 2008 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004923617
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10004317996
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In Luxus investieren : Wie Anleger vom Konsumrausch der Reichen profitieren
Merten, Hans-Lothar - 2009
Persistent link: https://www.econbiz.de/10004933127
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Building brands directly : creating business value from customer relationships
Pearson, Stewart - 1996
Persistent link: https://www.econbiz.de/10004306735
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Exzellentes Sponsoring : Innovative Ansätze und Best Practices für das Markenmanagement
Ahlert, Dieter - 2007 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004909966
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens - In: EconStor Open Access Articles (2013), pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
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The reality of global brands : cases and strategies for the successful management of international brands
Hankinson, Graham; Cowking, Philippa - 1996
Persistent link: https://www.econbiz.de/10004311183