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With advances in technology, the collection of information from consumers at the time of purchase is common in many categories. This information allows a firm to straightforwardly classify consumers as either “new” or “past” consumers. This opens the door for firms to implement marketing...
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This foreword and the subsequent four invited articles were commissioned by Eric T. Bradlow while Editor-in-Chief of <i>Marketing Science</i>. The foreword was written in four parts; each part covers a different aspect of the Workshop on Quantitative Marketing and Structural Econometrics. The workshop...
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We analyze price and quality competition in a vertically differentiated duopoly in which consumers have a preference for variety. The preference for variety is a consequence of diminishing marginal utility for repeated experiences with the same product. We find consumer variety seeking can...
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I analyze how ownership structure and market geography jointly influence fast food prices. I estimate a model of demand and supply that accounts for the market geography and run counterfactual experiments that demonstrate how mergers affect prices. I find that the impact of mergers can be large,...
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