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THE EFFECTS OF RELATIONAL MARKETING ON THE BUSINESS PERFORMANCE: A PRACTICAL STUDY ON THE AUTHORIZED AUTO SALES AGENCIES
ESEN; ZERENLER, MUAMMER; CELEP, EMEL - International Institute of Social and Economic Sciences - 2014
With the globalization, the information age has revealed a new understanding of doing business in which the competition is more intense. This new understanding has changed the customers' buying behavior and the factors affecting them. The power in the change relationship established between the...
Persistent link: https://www.econbiz.de/10011210219
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RELATIONSHIP MARKETING - THEORETICAL CONSIDERATION
Catoiu, Iacob; Tichindelean, Mihai - In: Annales Universitatis Apulensis Series Oeconomica 2 (2012) 14, pp. 31-31
The purpose of the paper is to propose a set of research perspectives for therelationship marketing theory. A …, relationship marketing is considered as amarketing strategy within the unifying theory of the service dominant logic. Second …, relationshipmarketing is presented as the new understanding or paradigm of marketing. Third, relationshipmarketing theory is correlated and …
Persistent link: https://www.econbiz.de/10010838781
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The influence of relationship marketing drivers on marketing and business performance
DUTU, Cristian - In: Timisoara Journal of Economics 5 (2012) 18, pp. 205-220
In the last few decades, both marketing theory and practice have gone through a transformation process, from the … on sales, retention, market share and profitability. The survey carried out on a sample of 82 companies in the Western … customers, retention rate, market share and profitability. …
Persistent link: https://www.econbiz.de/10010839305
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CUSTOMER LOYALTY - THE GUARANTEED SUCCESS OF AN ORGANIZATION ON THE MARKET
Carmen-Maria, IORDACHE; Alexandrina, SÎRBU - In: Management Strategies Journal 22 (2013) 4, pp. 41-48
Managing customer value by offering qualitative services is considered a critical component of the marketing strategies. Customer value ensures the loyalty buiding. Orientation towards the customer, keeping in contact with customers, and a commitment to live up to customer expectations are the...
Persistent link: https://www.econbiz.de/10010735163
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RELATIONSHIP MARKETING IN THE TOURIST SERVICES SECTOR
Cosic, Maja; Djuric, Milenko D. - In: UTMS Journal of Economics 1 (2010) 1, pp. 53-60
Marketing concept is widely applied in the contemporary conditions of business operations at the tourist market. However traditional marketing concept is more and more subjected to essential changes, firstly through strategic orientation of tourist companies and tourist destinations which are...
Persistent link: https://www.econbiz.de/10009143447
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The Convergence Model : Product Evolution Stages and Investment Strategies
Datta, Debraj - 2008
Marketing is an amazing story, an incredible function and perhaps the most challenging thing because of the certainty of an event called quot;changequot;. Because of this, a product and its marketing strategies need to adjust itself to the changes. This has lead to the theories of Product Level...
Persistent link: https://www.econbiz.de/10012723863
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The Duration Heuristic
Yeung, Catherine - 2008
The duration heuristic refers to the tendency to evaluate services based on their duration rather than on their content. We propose that consumers rely on the duration heuristic because it simplifies the evaluation process. In particular, the duration heuristic is most likely to be seen when the...
Persistent link: https://www.econbiz.de/10012727259
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Format Matters in the Mental Accounting of Funds : The Case of Gift Cards and Cash Gifts
White, Rebecca J. - 2006
Monetary gifts in the form of a gift card can lead one to spend and conceive of these funds differently than if the gift is given as cash. Across four experiments, the presentation of a gift card rather than cash led to both intended and actual spending beyond the amount of the original gift,...
Persistent link: https://www.econbiz.de/10012732520
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Ambush Marketing - New Zealand is in Search of Events to Host
Morgan, Owen J. - 2008
Ambush marketing is a marketing strategy that intersects with the law of unfair competition and one that provokes debate and competing arguments. The arguments of event organisers and sponsors have proved to be influential and, in response to pressure from those parties, legislatures in a number...
Persistent link: https://www.econbiz.de/10012772714
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Reducing Agency Costs in a Supply Chain by Contracting on Retail Inventory
Narayanan, V. G. - 2009
This paper provides a theory to explain how recent phenomena in the retailing industry, such as electronic data …
Persistent link: https://www.econbiz.de/10012768025