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Karande, Kiran; Case, F.Mark; Mady, Tarek - In: International journal of advertising : the quarterly … 27 (2008) 1, pp. 37-66

Persistent link: https://www.econbiz.de/10008124836

Can Sentiment Toward Advertising Explain Materialism and Vanity in the Globalization Era? Evidence From Dubai

Mady, Tarek; Cherrier, Hlne; Lee, Dennis; Rahman, Kaleel - In: Journal of global marketing 24 (2011) 5, pp. 453-473

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Animosity, subjective norms, and anticipated emotions during an international crisis

Maher, Amro A.; Mady, Sarah - In: International marketing review 27 (2010) 6, pp. 630-652

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Patriot games? Determinants of responses to Chinese and foreign sponsors of the Beijing Olympics

Petrovici, Dan; Shan, Yujian; Gorton, Matthew; Ford, John - In: Journal of Business Research 68 (2015) 6, pp. 1324-1331

The paper assesses the generalizability of Speed and Thompson's (2000) model of the determinants of sponsorship response to an important and growing market for sponsorship (China). It extends the model by considering differences in effects for foreign and domestically owned sponsors and the role...

Persistent link: https://www.econbiz.de/10011209092