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Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes
Klaus, Nathan; Bailey, Ainsworth Anthony - In: American Journal of Business 23 (2008) 2, pp. 53-61
The aim of the study was to assess the impact of the gender of the celebrity and the gender of the consumer who is exposed to an ad featuring a celebrity on consumer response to celebrity endorsements. The hypotheses were tested in an experimental study. The results indicated support for four...
Persistent link: https://www.econbiz.de/10008566122
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The interplay of social influence and nature of fulfillment: Effects on consumer attitudes
Bailey, Ainsworth Anthony - In: Psychology & marketing 21 (2004) 4, pp. 263-278
Persistent link: https://www.econbiz.de/10006964769
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Broken (promotional) promises: The impact of firm reputation and blame
Bailey, Ainsworth Anthony; Bonifield, Carolyn - In: Journal of marketing communications 16 (2010) 5, pp. 287-307
Persistent link: https://www.econbiz.de/10008453844
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Thiscompanysucks.com: the use of the Internet in negative consumer-to-consumer articulations
Bailey, Ainsworth Anthony - In: Journal of marketing communications 10 (2004) 3, pp. 169-182
Persistent link: https://www.econbiz.de/10008128281
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Public Information and Consumer Skepticism Effects on Celebrity Endorsements: Studies among Young Consumers
Bailey, Ainsworth Anthony - In: Journal of marketing communications 13 (2007) 2, pp. 85-108
Persistent link: https://www.econbiz.de/10008125608
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Evaluating consumer response to EDLPs
Bailey, Ainsworth Anthony - In: Journal of retailing and consumer services 15 (2008) 3, pp. 211-223
Persistent link: https://www.econbiz.de/10007914432
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Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes
Klaus, Nathan; Bailey, Ainsworth Anthony - In: American Journal of Business 23 (2008) 2, pp. 53-61
The aim of the study was to assess the impact of the gender of the celebrity and the gender of the consumer who is exposed to an ad featuring a celebrity on consumer response to celebrity endorsements. The hypotheses were tested in an experimental study. The results indicated support for four...
Persistent link: https://www.econbiz.de/10010814783
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Non-fulfillment of promotional deals: the impact of gender and company reputation on consumers#8217 perceptions and attitudes
Bailey, Ainsworth Anthony - In: Journal of retailing and consumer services 12 (2005) 4, pp. 285-296
Persistent link: https://www.econbiz.de/10005922603