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Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam; Beitelspacher, Lauren Skinner; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 547-566
Persistent link: https://www.econbiz.de/10010162034
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This ad’s for you: the indirect effect of advertising perceptions on salesperson effort and performance
Hughes, Douglas E. - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10010063339
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Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills
Hughes, Douglas E.; Bon, Joël; Rapp, Adam - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 91-110
Persistent link: https://www.econbiz.de/10010063344
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The dilemma of outsourced customer service and care: Research propositions from a transaction cost perspective
Le Bon, Joël; Hughes, Douglas E. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 404-410
Persistent link: https://www.econbiz.de/10008262371
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Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness
Ahearne, Michael; Hughes, Douglas E.; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 336-349
Persistent link: https://www.econbiz.de/10007879222
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The dilemma of outsourced customer service and care: Research propositions from a transaction cost perspective
Le Bon, Joël; Hughes, Douglas E. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 404-411
Persistent link: https://www.econbiz.de/10008894877