Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills
Year of publication: |
2013
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Authors: | Hughes, Douglas E. ; Bon, Joël ; Rapp, Adam |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 1, p. 91-110
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