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Should all firms adapt websites to international audiences?

Bartikowski, Boris; Singh, Nitish - In: Journal of Business Research 67 (2014) 3, pp. 246-252

The authors investigate the moderating roles of brand equity and purchasing risk in the relationships between website cultural congruity (WCC) and two dependent variables: attitude toward the website (AST) and trust in the e-vendor. An exploratory study identifies typical French website design...

Persistent link: https://www.econbiz.de/10010729978

Understanding international web site usage: A cross-national study of German, Brazilian, and Taiwanese online consumers

Singh, Nitish; Fassott, Georg; Chao, Mike C.H.; … - In: International marketing review 23 (2006) 1, pp. 83-97

Persistent link: https://www.econbiz.de/10006228947

Adaptation of cultural content: evidence from B2C e-commerce firms

Singh, Nitish; Kumar, Vikas; Baack, Daniel - In: European journal of marketing : EJM 39 (2005) 1, pp. 71-86

Persistent link: https://www.econbiz.de/10006075858

Measuring cultural adaptation on the Web: a content analytic study of U.S. and Japanese Web sites

Singh, Nitish; Matsuo, Hisako - In: Journal of business research : JBR 57 (2004) 8, pp. 864-872

Persistent link: https://www.econbiz.de/10006718418

A cross-cultural analysis of print advertising targeted to Hispanic and non-Hispanic American consumers

Singh, Nitish; Bartikowski, Boris - In: Thunderbird international business review 51 (2009) 2, pp. 151-164

Persistent link: https://www.econbiz.de/10008209977

A diagnostic framework for measuring Web-site localization

Singh, Nitish; Toy, Daniel R.; Wright, Lauren K. - In: Thunderbird international business review 51 (2009) 3, pp. 281-296

Persistent link: https://www.econbiz.de/10008242896

Culture and web communications

Baack, Daniel W.; Singh, Nitish - In: Journal of business research : JBR 60 (2007) 3, pp. 181-188

Persistent link: https://www.econbiz.de/10007594707

Culturally Customizing Websites for Immigrant Communities in the United States

Baack, Daniel W.; Singh, Nitish; Baack, Donald - In: Journal of promotion management : JPM 19 (2013) 1, pp. 38-53

Persistent link: https://www.econbiz.de/10010072620

Global Social Media Usage: Insights Into Reaching Consumers Worldwide

Singh, Nitish; Lehnert, Kevin; Bostick, Kathleen - In: Thunderbird international business review 54 (2012) 5, pp. 683-701

Persistent link: https://www.econbiz.de/10010014894

The international e-marketing framework (IEMF): Identifying the building blocks for future global e-marketing research

Krishnamurthy, Sandeep; Singh, Nitish - In: International marketing review 22 (2005) 6, pp. 605-610

Persistent link: https://www.econbiz.de/10006230695