We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We …

and habits that are usually decisive in the decision making process regarding tourism services or products. For this … research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism …

tourism seeing that it is not a well-defined segment in the discipline of tourism studies. In order to assist adventure … tourism companies towards identifying and developing effective marketing strategies to attract or penetrate the adventure … comprehensive adventure tourist profiles in order to assist adventure tourism companies to promote and sell specific activities and …