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Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels

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Influence of environmental practices on brand equity, satisfaction and word of mouth

Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657

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Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries

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Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach

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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry

Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156

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Customer-based brand equity building : empirical evidence from Croatian upscale hotels

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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

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ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions

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Análisis de los hoteles de alta categoría de Croacia desde el enfoque hotel-huésped

Šerić, Maja; Gil Saura, Irene - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 3, pp. 127-149

The tourism sector of Croatia has been developing strongly in the last ten years. It is of crucial importance for its future development to be capable of managing the hotel sector according to the new market conditions. The purpose of this research is to study high-quality hotels of Croatia from...

Persistent link: https://www.econbiz.de/10009410716