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~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Fournier, Susan"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Developing countries"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Reprint"
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Developing countries
Konsumentenverhalten
Markenartikel
Consumer behaviour
13
Brand management
8
Markenführung
8
Brand
5
Beziehungsmarketing
2
Brand extension
2
Brand image
2
China
2
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1
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1
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Reprint
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291
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54
Collection of articles of several authors
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5
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2
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Aaker, David A.
Ahuvia, Aaron C.
Fournier, Susan
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Keller, Kevin Lane
7
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Hill, Ronald Paul
4
Dobscha, Susan
3
Elliott, Richard
3
Erdem, Tülin
3
McCarthy, Michael S.
3
Ozanne, Julie L.
3
Park, C. Whan
3
Tadajewski, Mark
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
De Chernatony, Leslie
2
Farr, Andy
2
Garolera, Jordi
2
Haller, Axel
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Klockhaus, Volker
2
Loewenstein, George F.
2
Milberg, Sandra J.
2
Romaniuk, Jenni
2
Sen, Sankar
2
Stolowy, Hervé
2
Swait, Joffre
2
Thompson, Craig J.
2
Zaltman, Gerald
2
Ackerman, David
1
Adler, Daniel
1
Agarwal, James
1
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Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
2
Brand management ; Vol. 2
2
Brand management ; Vol. 4
2
The evolution of brands : from signals of quality to storehouses of trust
2
Brand management ; Vol. 3
1
Measuring and managing brands
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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1
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
2
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
3
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
4
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
5
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
6
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
7
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
8
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
9
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
10
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
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