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~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Markenartikel
Consumer behaviour
15
Brand management
6
Markenführung
6
Marketing management
4
Marketingmanagement
4
Asia
2
Asien
2
Brand
2
Brand extension
2
Brand image
2
China
2
Internet
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Markentransfer
2
Welt
2
World
2
Confucianism
1
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Developing countries
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1
Economic convergence
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1
Hongkong
1
Imperialism
1
Imperialismus
1
Indigene Völker
1
Indigenous peoples
1
International marketing
1
Internationales Marketing
1
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Book / Working Paper
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Collection of articles of several authors
Reprint
Article in journal
285
Aufsatz in Zeitschrift
285
Aufsatz im Buch
42
Book section
42
Sammelwerk
5
Conference paper
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
Case study
1
Fallstudie
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English
16
Author
All
Aaker, David A.
Ahuvia, Aaron C.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Keller, Kevin Lane
7
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Hill, Ronald Paul
4
Belk, Russell W.
3
Dobscha, Susan
3
Elliott, Richard
3
Erdem, Tülin
3
Fournier, Susan
3
McCarthy, Michael S.
3
Ozanne, Julie L.
3
Park, C. Whan
3
Tadajewski, Mark
3
Valenzuela, Ana
3
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
De Chernatony, Leslie
2
Farr, Andy
2
Garolera, Jordi
2
Haller, Axel
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Klockhaus, Volker
2
Loewenstein, George F.
2
Milberg, Sandra J.
2
Raaij, Willem Fred van
2
Romaniuk, Jenni
2
Sen, Sankar
2
Stolowy, Hervé
2
Swait, Joffre
2
Thompson, Craig J.
2
Zaltman, Gerald
2
Ackerman, David
1
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Cross-cultural and critical perspectives on brands
3
Journal of business research : JBR
3
Brand management ; Vol. 1
2
Brand management ; Vol. 4
2
Brand management ; Vol. 3
1
European journal of marketing : EJM
1
Marketing letters : a journal of research in marketing
1
Measuring and managing brands
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
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Source
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ECONIS (ZBW)
Showing
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date (oldest first)
1
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
2
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
3
Consumer behaviour in theory and in practice
Foxall, Gordon R.
(
contributor
)
- In:
European journal of marketing : EJM
20
(
1986
)
3
Persistent link: https://www.econbiz.de/10001071372
Saved in:
4
Special issue on Asian markets and consumers
Schmitt, Bernd
(
contributor
)
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
Saved in:
5
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
6
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
7
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
8
Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
Saved in:
9
Special Issue: New developments in modeling internet consumer behavior
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 915-1014
Persistent link: https://www.econbiz.de/10008653864
Saved in:
10
Personal taste and family face : luxury consumption in Confucian and Western societies
Wong, Nancy Y.
;
Ahuvia, Aaron C.
-
2010
Persistent link: https://www.econbiz.de/10003922854
Saved in:
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