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~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Markenartikel
Consumer behaviour
7
Brand management
3
Markenführung
3
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
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Brand
1
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259
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34
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34
Collection of articles of several authors
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Sammelwerk
4
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2
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Aaker, David A.
Ahuvia, Aaron C.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Wilk, Richard R.
Keller, Kevin Lane
7
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Hill, Ronald Paul
4
Dobscha, Susan
3
Elliott, Richard
3
Erdem, Tülin
3
Fournier, Susan
3
McCarthy, Michael S.
3
Ozanne, Julie L.
3
Park, C. Whan
3
Schmitt, Bernd
3
Tadajewski, Mark
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
De Chernatony, Leslie
2
Farr, Andy
2
Garolera, Jordi
2
Haller, Axel
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Klockhaus, Volker
2
Loewenstein, George F.
2
Milberg, Sandra J.
2
Romaniuk, Jenni
2
Sen, Sankar
2
Stolowy, Hervé
2
Swait, Joffre
2
Thompson, Craig J.
2
Zaltman, Gerald
2
Ackerman, David
1
Adler, Daniel
1
Agarwal, James
1
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Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 4
2
Measuring and managing brands
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
Showing
1
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8
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date (oldest first)
1
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
2
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
3
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Personal taste and family face : luxury consumption in Confucian and Western societies
Wong, Nancy Y.
;
Ahuvia, Aaron C.
-
2010
Persistent link: https://www.econbiz.de/10003922854
Saved in:
6
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
7
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
8
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
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