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Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.; Cote, Joseph A.; Siew Meng Leong; … - 2010
Persistent link: https://www.econbiz.de/10003924183
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Consumer behaviour in theory and in practice
Foxall, Gordon R. (contributor) - In: European journal of marketing : EJM 20 (1986) 3
Persistent link: https://www.econbiz.de/10001071372
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Special issue on Asian markets and consumers
Schmitt, Bernd (contributor) - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 261-409
Persistent link: https://www.econbiz.de/10011312245
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Emulation, imitation, and global consumerism
Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785637
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Why do the natives wear Adidas?
Arnould, Eric J.; Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785573
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
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Special Issue: New developments in modeling internet consumer behavior
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 915-1014
Persistent link: https://www.econbiz.de/10008653864
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154