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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Strategic market management : global perspectives
Aaker, David A.; McLoughlin, Damien - 2010 - 1. ed.
Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value...
Persistent link: https://www.econbiz.de/10003901296
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Strategic market management : global perspectives
Aaker, David A.; McLoughlin, Damien - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10004954408
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The lure of global branding
Aaker, David A.; Joachimsthaler, Erich - 2006
Persistent link: https://www.econbiz.de/10003410844
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Spanning silos : the new CMO imperative
Aaker, David A. - 2008
Persistent link: https://www.econbiz.de/10003685363
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Developing business strategies
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10000780716
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1998 - 6. ed.
Persistent link: https://www.econbiz.de/10000627741
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970
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Strategic market management
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10000655641