//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aaker, David A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Case study : the impact of org...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
16
Markenführung
16
Markenpolitik
12
Markenartikel
8
Brand
6
Marketing management
6
Marketingmanagement
6
Brand extension
3
Management
3
Markentransfer
3
Wettbewerbsstrategie
3
Brand architecture
2
Brand image
2
Competitive strategy
2
Consumer behaviour
2
Corporate reputation
2
Firmenimage
2
Innovation
2
Konsumentenverhalten
2
Marke
2
Markenarchitektur
2
Markenimage
2
Strategisches Management
2
Verbraucherverhalten
2
Advertising planning
1
Branchenentwicklung
1
Brand name products
1
Branding
1
Business names
1
Disruptive
1
Disruptive Innovation
1
Disruptive innovation
1
Firm growth
1
Innovation management
1
Innovationsmanagement
1
International marketing
1
Internationales Marketing
1
Kapitalisierung
1
Markenwert
1
Marketing theory
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Book / Working Paper
14
Article
10
Type of publication (narrower categories)
All
Aufsatz im Buch
5
Book section
5
Article in journal
4
Aufsatz in Zeitschrift
4
Graue Literatur
2
Non-commercial literature
2
Reprint
2
Arbeitspapier
1
Case study
1
Fallstudie
1
Working Paper
1
more ...
less ...
Language
All
English
17
German
5
Undetermined
2
Author
All
Aaker, David A.
Esch, Franz-Rudolf
129
Burmann, Christoph
126
Baumgarth, Carsten
91
Melewar, T. C.
73
Meffert, Heribert
65
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
56
Ahlert, Dieter
48
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
43
Merrilees, Bill
42
Bang, Nguyen
39
Loureiro, Sandra Maria Correia
38
Phau, Ian
37
Schmidt, Holger J.
37
Wiedmann, Klaus-Peter
37
Bauer, Hans H.
36
Glaeser, Edward L.
36
Foroudi, Pantea
34
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Iglesias, Oriol
31
Kernstock, Joachim
31
Romaniuk, Jenni
30
Christodoulides, George
29
Gupta, Suraksha
29
Strebinger, Andreas
29
Ko, Eunju
28
Völckner, Franziska
28
Guzman, Francisco
27
Langner, Tobias
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Schroeder, Jonathan E.
26
Swoboda, Bernhard
26
Herrmann, Andreas
25
more ...
less ...
Published in...
All
California management review
3
Report / Marketing Science Institute
2
The evolution of brands : from signals of quality to storehouses of trust
2
International marketing ; Vol. V
1
J-B Short Format Ser
1
J-B Short Format Series
1
Jossey-Bass short format series
1
Measuring and managing brands
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Strong brands, strong relationships
1
The Jossey-Bass business & management series
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
USB Cologne (EcoSocSci)
6
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
2
Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
Saved in:
3
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
4
The lure of global branding
Aaker, David A.
;
Joachimsthaler, Erich
-
2006
Persistent link: https://www.econbiz.de/10003410844
Saved in:
5
Brand relevance : making competitors irrelevant
Aaker, David A.
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10008903891
Saved in:
6
Innovation : brand it or lose it
Aaker, David A.
- In:
California management review
50
(
2007/08
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003579756
Saved in:
7
Win the brand relevance battle and then build competitor barriers
Aaker, David A.
- In:
California management review
54
(
2011/12
)
2
,
pp. 43-57
Persistent link: https://www.econbiz.de/10009507851
Saved in:
8
Marken erfolgreich gestalten : die 20 wichtigsten Grundsätze der Markenführung
Aaker, David A.
;
Stahl, Florian
;
Stöckle, Felix
-
2015
Persistent link: https://www.econbiz.de/10011337210
Saved in:
9
Contemplating the futures of branding
Breazeale, Michael
;
Fournier, Susan
;
Avery, Jill
; …
- In:
Strong brands, strong relationships
,
(pp. 395-414)
.
2015
Persistent link: https://www.econbiz.de/10011316647
Saved in:
10
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->