Narrow search
Showing 1 - 10 of 27
Cover Image
Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"
Elliott, Richard; Leonard, Clare - 2009
Persistent link: https://www.econbiz.de/10003785641
Cover Image
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
Cover Image
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2010
Persistent link: https://www.econbiz.de/10003924374
Cover Image
When good brands do bad
Aaker, Jennifer; Fournier, Susan; Brasel, S. Adam - 2010
Persistent link: https://www.econbiz.de/10003924379
Cover Image
New brands versus brand extensions, attitudes versus choice : experimental evidence for theory and practice
McCarthy, Michael S.; Heath, Timothy B.; Milberg, Sandra J. - 2010
Persistent link: https://www.econbiz.de/10003924423
Cover Image
When good brands do bad
Aaker, Jennifer (contributor); Fournier, Susan (contributor) - 2008
Persistent link: https://www.econbiz.de/10003747746
Cover Image
Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
Cover Image
The nature of trust in brands : a psychosocial model
Elliott, Richard; Yannopoulou, Natalia - 2009
Persistent link: https://www.econbiz.de/10003784503
Cover Image
Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan; Elliott, Richard - 2009
Persistent link: https://www.econbiz.de/10003784580
Cover Image
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2001
Persistent link: https://www.econbiz.de/10001632390