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~person:"Aaker, Jennifer"
~person:"Elliott, Richard"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilk, Richard R."
~source:"econis"
~type_genre:"Reprint"
~type_genre:"Sammelwerk"
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Aaker, Jennifer
Elliott, Richard
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Wilk, Richard R.
Sheth, Jagdish N.
42
Belk, Russell W.
23
Jacoby, Jacob
9
Holbrook, Morris B.
8
Keller, Kevin Lane
8
Bettman, James R.
7
Hill, Ronald Paul
7
Baumgarth, Carsten
6
Drees, Norbert
6
Lips, Peter
6
Schmitt, Bernd
6
Warde, Alan
6
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5
Fitchett, James
5
Fournier, Susan
5
Herrmann, Andreas
5
Hewer, Paul
5
Muthu, Subramanian Senthilkannan
5
Park, C. Whan
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Bauer, Hans H.
4
Ehrenberg, Andrew S. C.
4
Esch, Franz-Rudolf
4
Groß, Sven
4
Hansen, Ursula
4
Herr, Paul M.
4
Hippner, Hajo
4
Kassarjian, Harold H.
4
Kaufmann, Hans Rüdiger
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Lee, In
4
Malhotra, Naresh K.
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Martínez-López, Francisco J.
4
Melewar, T. C.
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Mick, David Glen
4
Schuldzinski, Wolfgang
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Cross-cultural and critical perspectives on brands
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Journal of business research : JBR
4
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3
The evolution of brands : from signals of quality to storehouses of trust
3
Brand management ; Vol. 2
2
Journal of fashion marketing and management
2
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1
European journal of marketing : EJM
1
Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
1
Routledge companions in business, management and accounting
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The impact of theory on representations of the consumer and the marketing organisation
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1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
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2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
4
Peer pressure and poverty : exploring
fashion
brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
5
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
6
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
7
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
8
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
9
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
10
Fashion
involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
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