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Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites

Abosag, Ibrahim; Ramadan, Zaby B.; Baker, Thomas L.; … - In: Journal of business research : JBR 117 (2020), pp. 862-872

Persistent link: https://www.econbiz.de/10012288106

Examining the relationship between brand emotion and brand extension among supporters of professional football clubs

Abosag, Ibrahim; Roper, Stuart; Hind, Daniel - In: European journal of marketing : EJM 46 (2012) 9, pp. 1233-1251

Persistent link: https://www.econbiz.de/10009661661

The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment

Abosag, Ibrahim; Farah, Maya F. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2262-2283

Persistent link: https://www.econbiz.de/10010462709

The mystique of customers' saturation in online brand communities

Ramadan, Zahy B.; Abosag, Ibrahim - In: Consumer behavior : practice oriented perspectives, (pp. 9-27). 2017

Persistent link: https://www.econbiz.de/10011854874

Do immigration and social media facilitate or inhibit cognitive acculturation? : the role of individual dialecticism in dual-focused cultural stimuli evaluation

Wang, Weisha; Abosag, Ibrahim - In: Technological forecasting & social change : an … 145 (2019), pp. 523-531

Persistent link: https://www.econbiz.de/10012134623

Ethical judgments in the sharing economy : when consumers misbehave, providers complain

Culiberg, Barbara; Čater, Barbara; Abosag, Ibrahim; … - In: Business ethics, the environment & responsibility 32 (2023) 2, pp. 517-531

Persistent link: https://www.econbiz.de/10014315112

Typology of e-commerce shoppers : the case of COVID-19

Ramadan, Zahy; Farah, Maya; Abosag, Ibrahim; Sleiman, Alaa - In: Qualitative market research : an international journal 26 (2023) 4, pp. 345-367

Persistent link: https://www.econbiz.de/10014338501

Guest editorial: understanding marketing innovativeness in Asia : a research agenda

Abosag, Ibrahim; Brennan, Ross - In: Asian business & management 16 (2017) 4/5, pp. 212-225

Persistent link: https://www.econbiz.de/10011815922

Dancing with macro‐boycotters: the case of Arla Foods

Abosag, Ibrahim - In: Marketing Intelligence & Planning 28 (2010) 3, pp. 365-373

Purpose – Consumer boycotting is on the increase for various reasons. Macro‐boycotting campaigns, against one or more countries and their companies, rather than a specific single company, have had devastating effects on companies. The purpose of this paper is to describe how Arla Foods has...

Persistent link: https://www.econbiz.de/10014946212