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Buying a book as a christmas gift : two routes to customer immersion

Addis, Michela; Sala, Giulia - In: The service industries journal 27 (2007) 7/8, pp. 991-1006

Persistent link: https://www.econbiz.de/10003598938

Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films

Addis, Michela; Holbrook, Morris B. - In: Psychology & marketing 27 (2010) 9, pp. 821-845

Persistent link: https://www.econbiz.de/10008652689

Effects of arousal, dominance, and their interaction on pleasure in a cultural environment

Miniero, Giulia; Rurale, Andrea; Addis, Michela - In: Psychology & marketing 31 (2014) 8, pp. 628-634

Persistent link: https://www.econbiz.de/10010399722

Esthetics and tastes, Part II: effects of personality, class, and expertise

Holbrook, Morris B. - 2015

Persistent link: https://www.econbiz.de/10010504962

Is movie success a judgment device? : when more is not better

Addis, Michela; Holbrook, Morris B. - In: Psychology & marketing 35 (2018) 12, pp. 881-890

Persistent link: https://www.econbiz.de/10011970099

Advancing arts philanthropy practices for well-being

Addis, Michela; Rurale, Andrea - In: Journal of philanthropy and marketing 29 (2024) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10014450605

New technologies and cultural consumption – edutainment is born!

Addis, Michela - In: European Journal of Marketing 39 (2005) 7/8, pp. 729-736

Purpose – The aim of this paper is to investigate the characteristics of edutainment consumption and to analyze how new technologies influence it. It discusses a new theme, both with reference to the selected context (the phenomenon of edutainment itself and its consumption), and to the object...

Persistent link: https://www.econbiz.de/10014722260