//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Adler, Daniel"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Sen, Sankar"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbepsychologie"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktforschung
Mode
Werbepsychologie
Consumer behaviour
9
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Kulturelle Identität
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Theorie
2
Theory
2
Welt
2
World
2
Brand management
1
China
1
Decision
1
Entscheidung
1
Ethics
1
Ethik
1
Experiment
1
International marketing
1
Internationales Marketing
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Nordamerika
1
North America
1
Psychology of advertising
1
Scientific method
1
Wissenschaftliche Methode
1
more ...
less ...
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Reprint
Article in journal
338
Aufsatz in Zeitschrift
338
Aufsatz im Buch
47
Book section
47
Collection of articles of several authors
31
Sammelwerk
31
Collection of articles written by one author
11
Sammlung
11
Aufsatzsammlung
7
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Lehrbuch
4
Textbook
4
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Conference paper
2
Konferenzbeitrag
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
9
Author
All
Adler, Daniel
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Sen, Sankar
Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
more ...
less ...
Published in...
All
Cross-cultural and critical perspectives on brands
2
The impact of theory on representations of the consumer and the marketing organisation
2
Brand management ; Vol. 4
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Evolving and emerging issues in marketing strategy
1
Exotic preferences : behavioral economics and human motivation
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A bias in the prediction of tastes
Loewenstein, George F.
;
Adler, Daniel
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 313-324)
.
2008
Persistent link: https://www.econbiz.de/10003729572
Saved in:
2
Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.
;
Sen, Sankar
-
2009
Persistent link: https://www.econbiz.de/10003785228
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
5
Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.
;
Sen, Sankar
-
2009
Persistent link: https://www.econbiz.de/10003837003
Saved in:
6
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
7
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
8
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
9
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->