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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2010
Persistent link: https://www.econbiz.de/10003924374
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.; Sen, Sankar - 2009
Persistent link: https://www.econbiz.de/10003837003
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Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.; Sen, Sankar - 2009
Persistent link: https://www.econbiz.de/10003785228
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855
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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
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A bias in the prediction of tastes
Loewenstein, George F.; Adler, Daniel - In: Exotic preferences : behavioral economics and human …, (pp. 313-324). 2008
Persistent link: https://www.econbiz.de/10003729572