Narrow search
Showing 1 - 9 of 9
Cover Image
Brand image and brand usage
Bird, M.; Channon, C.; Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924368
Cover Image
Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni; Sharp, Byron; Ehrenberg, Andrew S. C. - 2010
Persistent link: https://www.econbiz.de/10003924370
Cover Image
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
Cover Image
Understanding consumer choice
Foxall, Gordon R. - 2005
Persistent link: https://www.econbiz.de/10002380734
Cover Image
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
Cover Image
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855
Cover Image
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
Cover Image
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.; Barnard, Neil; Kennedy, Rachel; … - 2009
Persistent link: https://www.econbiz.de/10003784904
Cover Image
A bias in the prediction of tastes
Loewenstein, George F.; Adler, Daniel - In: Exotic preferences : behavioral economics and human …, (pp. 313-324). 2008
Persistent link: https://www.econbiz.de/10003729572