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~person:"Afriat, S. N."
~person:"Kroeber-Riel, Werner"
~person:"Stafford, Marla Royne"
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Afriat, S. N.
Kroeber-Riel, Werner
Stafford, Marla Royne
Kaiser, Harry M.
67
Franses, Philip Hans
51
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49
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41
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39
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38
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1
Logic of choice and economic theory
Afriat, S. N.
-
1987
Persistent link: https://www.econbiz.de/10013479961
Saved in:
2
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner
(
honouree
)
-
1994
Persistent link: https://www.econbiz.de/10000507908
Saved in:
3
Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze
Kroeber-Riel, Werner
-
1993
-
4. Aufl.
Persistent link: https://www.econbiz.de/10000372290
Saved in:
4
Violence and
advertising
: effects and consequences
Rifon, Nora J.
;
Stafford, Marla Royne
;
Carlson, Les
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
Saved in:
5
Programme-ad congruence : integrating
advertising
and entertainment
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
Saved in:
6
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement
advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
7
Research and publishing in the Journal of
Advertising
: making theory relevant
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 269-273
Persistent link: https://www.econbiz.de/10011486909
Saved in:
8
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
9
The effectiveness of benefit type and price endings in green
advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
10
Advertising
and violence : concepts and perspectives
Rifon, Nora J.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10010495060
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