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~person:"Ahlert, Dieter"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Maclaran, Pauline"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Wiedmann, Klaus-Peter"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
94
Brand management
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15
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13
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78
German
18
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Ahlert, Dieter
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Maclaran, Pauline
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Wiedmann, Klaus-Peter
Gröppel-Klein, Andrea
18
Bauer, Hans H.
17
Weinberg, Peter
14
Herrmann, Andreas
13
Grunert, Klaus G.
12
Henninger, Claudia E.
12
Spiller, Achim
12
Choi, Tsan-Ming
11
Diehl, Sandra
11
Kenning, Peter
11
Scherhorn, Gerhard
11
Bagozzi, Richard P.
10
Terlutter, Ralf
10
Bruhn, Manfred
9
Diller, Hermann
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Mohd Suki, Norazah
9
Reisch, Lucia A.
9
Schmitt, Bernd
9
Schröder, Hendrik
9
Arnould, Eric J.
8
Hennigs, Nadine
8
Keller, Kevin Lane
8
Kirchgeorg, Manfred
8
Schrader, Ulf
8
Stobart, Jon
8
Yoon, Carolyn
8
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Hansen, Ursula
7
Hildebrandt, Lutz
7
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Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Electronic retailing
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the quarterly review of marketing communications
2
Luxury marketing : a challenge for theory and practice
2
Marketing and multicultural diversity
2
Marketing management : a cultural perspective
2
SpringerLink / Bücher
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Consumer culture theory
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
E-business : state of the art of ICT based challenges and solutions
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Gender, culture, and consumer behavior
1
Gendering theory in marketing and consumer research
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
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1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
5
Services Made in Germany : Markierung von Dienstleistungen mit dem Herkunftsland
Ahlert, Dieter
;
Michaelis, Manuel
;
Woisetschläger, David
; …
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 101-119)
.
2008
Persistent link: https://www.econbiz.de/10003676027
Saved in:
6
The perceived value of
brand
heritage and
brand
luxury : managing the effect on
brand
strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
7
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
8
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
10
Brand
Trust Measurement : die Erforschung der "Marke als Vertrauensanker"
Ahlert, Dieter
- In:
Neue Ansätze in Markenforschung und Markenführung
,
(pp. 51-58)
.
2005
Persistent link: https://www.econbiz.de/10003323998
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