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~person:"Ahlert, Dieter"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Non-commercial literature"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
74
Brand management
16
Markenführung
16
Markenartikel
15
Theorie
13
Theory
13
Brand
12
Deutschland
12
Germany
12
Brand image
7
Markenimage
7
Market research
7
Marketing theory
7
Marketingtheorie
7
Online retailing
7
Online-Handel
7
Verbraucherverhalten
7
Cultural identity
6
Kulturelle Identität
6
Beziehungsmarketing
5
Relationship marketing
5
Advertising effects
4
Confidence
4
Environmental consciousness
4
Handelsmarke
4
International marketing
4
Internationales Marketing
4
Personality psychology
4
Persönlichkeitspsychologie
4
Store brand
4
Umweltbewusstsein
4
Vertrauen
4
Werbewirkung
4
Behavioral economics
3
Bibliometrics
3
Bibliometrie
3
Designation of origin
3
Emotion
3
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Undetermined
5
Free
2
Type of publication
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Article
57
Book / Working Paper
18
Type of publication (narrower categories)
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Aufsatzsammlung
Book section
Conference paper
Non-commercial literature
Reprint
Article in journal
328
Aufsatz in Zeitschrift
328
Aufsatz im Buch
55
Collection of articles of several authors
31
Sammelwerk
31
Collection of articles written by one author
11
Sammlung
11
Graue Literatur
10
Arbeitspapier
4
Lehrbuch
4
Textbook
4
Working Paper
4
Konferenzschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Konferenzbeitrag
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
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Language
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English
62
German
13
French
1
Author
All
Ahlert, Dieter
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Bauer, Hans H.
52
Janssen, Maarten C. W.
37
Huber, Frank
35
Rock, Bram de
34
Cherchye, Laurens
32
Wiedmann, Klaus-Peter
30
Moraga-González, José Luis
27
Spiller, Achim
26
Sutter, Matthias
25
Vermeulen, Frederic
25
Gröppel-Klein, Andrea
24
Grunert, Klaus G.
23
Stavins, Joanna
20
Dräger, Lena
19
Chandon, Pierre
18
Kerschbamer, Rudolf
18
Scherhorn, Gerhard
18
Shy, Oz
18
Zhou, Jidong
18
Inderst, Roman
17
Jonker, Nicole
17
Reisch, Lucia A.
17
Schuh, Scott
17
Vandenbussche, Hylke
17
Wildenbeest, Matthijs R.
17
Blundell, Richard W.
16
Falk, Armin
16
Helm, Roland
16
Herrmann, Andreas
16
Hildebrandt, Lutz
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Courty, Pascal
15
Dellaert, Benedict G. C.
15
Franses, Philip Hans
15
Peitz, Martin
15
Warlop, Luk
15
Agarwal, Sumit
14
Armstrong, Mark
14
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Institution
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Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Handelsmanagement und Netzwerkmarketing <Münster (Westf)>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
William Davidson Institute <Ann Arbor, Mich.>
1
Published in...
All
Consumer behavior analysis : (a) rational approach to consumer choice
4
IMADI.net-Projektbericht
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
International journal of advertising : the quarterly review of marketing communications
2
Internetökonomie und Hybridität
2
Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Distribution & Handel
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic retailing
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
International advertising and communication : current insights and empirical findings
1
Internetökonomie : ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme
1
Les outils de l'économiste à l'épreuve ; 1
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing management : a cultural perspective
1
Neue Ansätze in Markenforschung und Markenführung
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
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Source
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ECONIS (ZBW)
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1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Gender and privacy in Arab Gulf states : implications for consumption and marketing
Belk, Russell W.
;
Sobh, Rana
- In:
Handbook of Islamic marketing
,
(pp. 73-96)
.
2011
Persistent link: https://www.econbiz.de/10009349736
Saved in:
3
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
4
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
5
Services Made in Germany : Markierung von Dienstleistungen mit dem Herkunftsland
Ahlert, Dieter
;
Michaelis, Manuel
;
Woisetschläger, David
; …
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 101-119)
.
2008
Persistent link: https://www.econbiz.de/10003676027
Saved in:
6
Wirkung von Country of Origin- und Country of
Brand
-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter
;
Backhaus, Christof
;
Berentzen, Johannes
; …
-
2007
Persistent link: https://www.econbiz.de/10003553140
Saved in:
7
Brands and the self
Belk, Russell W.
- In:
The Routledge companion to contemporary brand management
,
(pp. 68-78)
.
2016
Persistent link: https://www.econbiz.de/10011515364
Saved in:
8
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
10
Brand
Trust Measurement : die Erforschung der "Marke als Vertrauensanker"
Ahlert, Dieter
- In:
Neue Ansätze in Markenforschung und Markenführung
,
(pp. 51-58)
.
2005
Persistent link: https://www.econbiz.de/10003323998
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