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~person:"Ahuja, Vandana"
~person:"Carlson, Jamie"
~person:"Luoma-aho, Vilma"
~person:"Malthouse, Edward C."
~person:"Skiera, Bernd"
~subject:"Social Web"
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Social Web
Beziehungsmarketing
62
Relationship marketing
62
Consumer behaviour
34
Konsumentenverhalten
34
Social web
26
Internet marketing
21
Online-Marketing
21
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Ahuja, Vandana
Carlson, Jamie
Luoma-aho, Vilma
Malthouse, Edward C.
Skiera, Bernd
Harrigan, Paul
13
Agnihotri, Raj
11
Hollebeek, Linda D.
11
Loureiro, Sandra Maria Correia
11
Itani, Omar S.
9
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bernoff, Josh
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Popp, Bastian
5
Reinhold, Olaf
5
Rishika, Rishika
5
Ritschel, Falk
5
Sohail, M. Sadiq
5
Soutar, Geoffrey N.
5
Thaichon, Park
5
Vrontis, Demetris
5
Bezawada, Ram
4
Bilgihan, Anil
4
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International journal of management practice : IJMP
2
Journal of retailing and consumer services
2
Journal of targeting, measurement and analysis for marketing
2
The journal of brand management : an international journal
2
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of service management
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
MIT sloan management review
1
Metamorphosis : a journal of management research
1
Policy and marketing strategies for digital media
1
Technological forecasting & social change : an international journal
1
The handbook of communication engagement
1
Tourism and hospitality research : THR
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ECONIS (ZBW)
26
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1
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
2
Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation
Alavi, Shirin
;
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10009550816
Saved in:
3
Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
3/4
,
pp. 173-182
Persistent link: https://www.econbiz.de/10009426784
Saved in:
4
Customizing social media marketing
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 8-10
Persistent link: https://www.econbiz.de/10011339171
Saved in:
5
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
6
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
9
CRM in a Web 2.0 world : using corporate blogs for campaign management
Ahuja, Vandana
;
Medury, Yajulu
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10009268809
Saved in:
10
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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