//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ahuja, Vandana"
~person:"Han, Heesup"
~person:"Luoma-aho, Vilma"
~person:"Malthouse, Edward C."
~subject:"Consumer behaviour"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Application of relationship ma...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Social Web
Beziehungsmarketing
86
Relationship marketing
86
Konsumentenverhalten
61
Customer satisfaction
34
Kundenzufriedenheit
34
Brand management
20
Markenführung
20
Dienstleistungsqualität
19
Service quality
19
Social web
19
Hotel industry
17
Hotellerie
17
Internet marketing
16
Online-Marketing
16
Brand image
13
Markenimage
13
Customer integration
11
Kundenintegration
11
Brand loyalty
10
Confidence
10
Vertrauen
10
Brand
9
Markenartikel
9
Markentreue
9
Satisfaction
9
Gastronomie
8
Holiday behaviour
8
Loyalty
8
Restaurant industry
8
Urlaubsverhalten
8
Airline
7
Emotion
7
Fluggesellschaft
7
USA
7
Tourism
6
Tourismus
6
United States
6
Marketing management
5
more ...
less ...
Online availability
All
Undetermined
43
Free
2
Type of publication
All
Article
64
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
61
Aufsatz in Zeitschrift
61
Aufsatz im Buch
3
Book section
3
Language
All
English
66
Author
All
Ahuja, Vandana
Han, Heesup
Luoma-aho, Vilma
Malthouse, Edward C.
Hollebeek, Linda D.
34
Mattila, Anna S.
28
Verhoef, Peter C.
28
Loureiro, Sandra Maria Correia
26
Kumar, V.
24
Huber, Frank
23
Klaus, Philipp
20
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Herrmann, Andreas
17
Usman, Osly
17
Ahn, Jiseon
16
Grewal, Dhruv
16
Khan, Imran
16
Mittal, Vikas
16
So, Kevin Kam Fung
16
Wong, IpKin Anthony
16
Balaji, M. S.
15
Gil Saura, Irene
15
Lemon, Katherine N.
15
Quach, Sara
15
Rahman, Zillur
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Foscht, Thomas
14
Gustafsson, Anders
14
Harrigan, Paul
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Karjaluoto, Heikki
14
Roy, Sanjit
14
Sesé, F. Javier
14
Vrontis, Demetris
14
Agnihotri, Raj
13
Bauer, Hans H.
13
Bilgihan, Anil
13
Blut, Markus
13
more ...
less ...
Published in...
All
International journal of hospitality management
13
Journal of travel and tourism marketing
11
International journal of contemporary hospitality management
5
Journal of hospitality marketing & management
3
Journal of service management
3
International journal of management practice : IJMP
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of targeting, measurement and analysis for marketing
2
Business horizons
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Contemporary Issues in Business and Government
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service research : JSR
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing
1
Metamorphosis : a journal of management research
1
Policy and marketing strategies for digital media
1
Technological forecasting & social change : an international journal
1
The handbook of communication engagement
1
Tourism and hospitality research : THR
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
66
Showing
1
-
10
of
66
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Invisible and intangible, but undeniable : role of ambient conditions in building hotel guests' loyalty
Suh, Myoungsun
;
Moon, Hyoungeun
;
Han, Heesup
;
Ham, Sunny
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 727-753
Persistent link: https://www.econbiz.de/10011433684
Saved in:
2
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
3
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
4
Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops
Song, Hak-jun
;
Wang, JunHui
;
Han, Heesup
- In:
International journal of hospitality management
79
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012012968
Saved in:
5
Airport shopping : an emerging non-aviation business : triggers of traveler loyalty
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
35
(
2018
)
7
,
pp. 835-845
Persistent link: https://www.econbiz.de/10011941756
Saved in:
6
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
7
Influence of environmental stimuli on hotel customer emotional loyalty response: Testing the moderating effect of the big five personality factors
Jani, Dev
;
Han, Heesup
- In:
International journal of hospitality management
44
(
2015
),
pp. 48-57
Persistent link: https://www.econbiz.de/10010501239
Saved in:
8
Impact of hotels' sustainability practices on guest attitudinal loyalty : application of loyalty chain stages theory
Han, Heesup
;
Yu, Jongsik
;
Lee, Jin-soo
;
Kim, Wansoo
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 905-925
Persistent link: https://www.econbiz.de/10012176742
Saved in:
9
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
Saved in:
10
Product performance and its role in airline image generation and customer retention processes : gender difference
Han, Heesup
;
Shim, Changsup
;
Lee, Won Seok
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 536-548
Persistent link: https://www.econbiz.de/10012179435
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->