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Maturity in leaps and bounds : organisational listening for customer engagement

Erkkila, Taina; Luoma-aho, Vilma - In: Journal of marketing communications 29 (2023) 2, pp. 179-190

Persistent link: https://www.econbiz.de/10014232484

Alavi, Shirin; Ahuja, Vandana; Medury, Y. - 2011

This paper focuses on the role of online communities in performing two important functions of CRM - building trust and enhancing perceived value in consumers. The paper moves ahead to study the features of online communities which make them part of the value delivering and enhancing mechanisms...

Persistent link: https://www.econbiz.de/10014182206

Online reviews as customers' dialogues with and about brands

Maslowska, Ewa; Kim, Su Jung; Malthouse, Edward C.; … - In: Handbook of research on customer engagement, (pp. 76-96). 2019

Persistent link: https://www.econbiz.de/10013163352

The role of recommender systems in fostering consumers' long-term platform engagement

Maslowska, Ewa; Malthouse, Edward C.; Hollebeek, Linda D. - In: Journal of service management 33 (2022) 4/5, pp. 721-732

Persistent link: https://www.econbiz.de/10013325753

Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception

Singhal, Virtika; Ahuja, Vandana - In: International journal of management practice : IJMP 16 (2023) 2, pp. 186-211

Persistent link: https://www.econbiz.de/10014315855

Intention to adopt user generated content on virtual travel communities : exploring the mediating role of attitude

Zaidi, Neha; Khan, Mohammed Naved; Ahuja, Vandana - In: Tourism and hospitality research : THR 23 (2023) 3, pp. 285-297

Persistent link: https://www.econbiz.de/10014312436