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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
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Engagement valence duality and spillover effects in online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
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Effective web management for B2C E-commerce in India
Jain, Neha; Ahuja, Vandana; Medury, Yajulu - In: Metamorphosis : a journal of management research 12 (2013) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10011770660
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The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana; Conduit, Jodie; Hollebeek, Linda D.; … - In: The handbook of communication engagement, (pp. 491-504). 2018
Persistent link: https://www.econbiz.de/10011871840
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The impact of new media on customer relationships
Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
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Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana; Medury, Yajulu - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 173-182
Persistent link: https://www.econbiz.de/10009426784
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Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation
Alavi, Shirin; Ahuja, Vandana; Medury, Yajulu - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10009550816
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CRM in a Web 2.0 world : using corporate blogs for campaign management
Ahuja, Vandana; Medury, Yajulu - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 1, pp. 11-24
Persistent link: https://www.econbiz.de/10009268809
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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280
Persistent link: https://www.econbiz.de/10010242281