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Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms

Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425

Persistent link: https://www.econbiz.de/10012140323

Effective web management for B2C E-commerce in India

Jain, Neha; Ahuja, Vandana; Medury, Yajulu - In: Metamorphosis : a journal of management research 12 (2013) 1, pp. 65-78

Persistent link: https://www.econbiz.de/10011770660

Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling

Ahuja, Vandana; Medury, Yajulu - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 173-182

Persistent link: https://www.econbiz.de/10009426784

Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation

Alavi, Shirin; Ahuja, Vandana; Medury, Yajulu - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 1, pp. 34-45

Persistent link: https://www.econbiz.de/10009550816

CRM in a Web 2.0 world : using corporate blogs for campaign management

Ahuja, Vandana; Medury, Yajulu - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 1, pp. 11-24

Persistent link: https://www.econbiz.de/10009268809

ECRM using online communities

Alavi, Shirin; Ahuja, Vandana; Medury, Y. - In: The IUP journal of marketing management : IJMM 10 (2011) 1, pp. 35-44

Persistent link: https://www.econbiz.de/10009237019

ECRM Using Online Communities

Alavi, Shirin; Ahuja, Vandana; Medury, Y. - 2011

This paper focuses on the role of online communities in performing two important functions of CRM - building trust and enhancing perceived value in consumers. The paper moves ahead to study the features of online communities which make them part of the value delivering and enhancing mechanisms...

Persistent link: https://www.econbiz.de/10014182206

Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception

Singhal, Virtika; Ahuja, Vandana - In: International journal of management practice : IJMP 16 (2023) 2, pp. 186-211

Persistent link: https://www.econbiz.de/10014315855

Intention to adopt user generated content on virtual travel communities : exploring the mediating role of attitude

Zaidi, Neha; Khan, Mohammed Naved; Ahuja, Vandana - In: Tourism and hospitality research : THR 23 (2023) 3, pp. 285-297

Persistent link: https://www.econbiz.de/10014312436