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Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation

Alavi, Shirin; Ahuja, Vandana; Medury, Yajulu - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 1, pp. 34-45

Persistent link: https://www.econbiz.de/10009550816

Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling

Ahuja, Vandana; Medury, Yajulu - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 173-182

Persistent link: https://www.econbiz.de/10009426784

CRM in a Web 2.0 world : using corporate blogs for campaign management

Ahuja, Vandana; Medury, Yajulu - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 1, pp. 11-24

Persistent link: https://www.econbiz.de/10009268809

Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms

Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425

Persistent link: https://www.econbiz.de/10012140323

Effective web management for B2C E-commerce in India

Jain, Neha; Ahuja, Vandana; Medury, Yajulu - In: Metamorphosis : a journal of management research 12 (2013) 1, pp. 65-78

Persistent link: https://www.econbiz.de/10011770660

ECRM Using Online Communities

Alavi, Shirin; Ahuja, Vandana; Medury, Y. - 2011

This paper focuses on the role of online communities in performing two important functions of CRM - building trust and …-presence, reciprocity and conviviality have well-defined roles to play in building relationships with customers and furthering the CRM goals …

Persistent link: https://www.econbiz.de/10014182206

Intention to adopt user generated content on virtual travel communities : exploring the mediating role of attitude

Zaidi, Neha; Khan, Mohammed Naved; Ahuja, Vandana - In: Tourism and hospitality research : THR 23 (2023) 3, pp. 285-297

Persistent link: https://www.econbiz.de/10014312436

Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception

Singhal, Virtika; Ahuja, Vandana - In: International journal of management practice : IJMP 16 (2023) 2, pp. 186-211

Persistent link: https://www.econbiz.de/10014315855

ECRM using online communities

Alavi, Shirin; Ahuja, Vandana; Medury, Y. - In: The IUP journal of marketing management : IJMM 10 (2011) 1, pp. 35-44

Persistent link: https://www.econbiz.de/10009237019

The new age e-enterprise : Internet-based collaboration, innovation, and co-creation

Ahuja, Vandana - In: Organizations and social networking : utilizing social …, (pp. 313-326). 2013

Persistent link: https://www.econbiz.de/10009768635