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~person:"Aiello, Gaetano"
~person:"Benkenstein, Martin"
~person:"Hansen, Ursula"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
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Subject
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Economics of information
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
17
Brand
7
Markenartikel
7
Brand management
5
Deutschland
5
Germany
5
Markenführung
5
Theorie
5
Theory
5
Marketing
4
Creativity
3
Kreativität
3
Designation of origin
2
Fashion
2
Gesellschaft
2
Herkunftsbezeichnung
2
Internet
2
Kraftfahrzeugindustrie
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Society
2
Verbraucher
2
Welt
2
World
2
07.06.1984
1
30.10.1986
1
Advertising effects
1
Advertising media
1
Anlageverhalten
1
Arbeitsteilung
1
Automotive industry
1
Automotive market
1
Baugleichheit
1
Bauwirtschaft
1
Beeinflussung
1
Behavioural finance
1
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Online availability
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Undetermined
1
Type of publication
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Book / Working Paper
16
Article
3
Type of publication (narrower categories)
All
Bibliography included
Collection of articles of several authors
Article in journal
271
Aufsatz in Zeitschrift
271
Aufsatz im Buch
27
Book section
27
Sammelwerk
15
Graue Literatur
5
Non-commercial literature
5
Bibliografie enthalten
4
Hochschulschrift
4
Reprint
4
Thesis
4
Conference paper
3
Konferenzbeitrag
3
Arbeitspapier
2
Aufsatzsammlung
2
Conference proceedings
2
Konferenzschrift
2
Working Paper
2
Anthologie
1
CD-ROM, DVD
1
Forschungsbericht
1
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Language
All
English
12
German
7
Author
All
Aiello, Gaetano
Benkenstein, Martin
Hansen, Ursula
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Sheth, Jagdish N.
40
Belk, Russell W.
20
Jacoby, Jacob
9
Kroeber-Riel, Werner
8
Bettman, James R.
7
Holbrook, Morris B.
7
Gröppel-Klein, Andrea
6
Bauer, Hans H.
5
Fitchett, James
5
Herrmann, Andreas
5
Hewer, Paul
5
Muthu, Subramanian Senthilkannan
5
Piacentini, Maria
5
Reisch, Lucia A.
5
Bala, Christian
4
Diller, Hermann
4
Foxall, Gordon R.
4
Herr, Paul M.
4
Hippner, Hajo
4
Kardes, Frank R.
4
Kaufmann, Hans Rüdiger
4
Martínez-López, Francisco J.
4
Mick, David Glen
4
Schuldzinski, Wolfgang
4
Sherry, John F.
4
Spiller, Achim
4
Thøgersen, John
4
Wang, Cheng Lu
4
Warde, Alan
4
Weinberg, Peter
4
Wilde, Klaus D.
4
Wildner, Raimund
4
Arsel, Zeynep
3
Askegaard, Søren
3
Balderjahn, Ingo
3
Baumgarth, Carsten
3
Bernheim, Bert Douglas
3
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Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
1
Marketing-Kontaktseminar <2, 1984, Hannover>
1
Stiftung Verbraucherinstitut
1
Universität Hannover / Abteilung Markt und Konsum
1
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
Published in...
All
Journal of business research : JBR
4
Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Campus Forschung
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Schwerpunktreihe Marketing und Verbraucherarbeit
1
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Source
All
ECONIS (ZBW)
Showing
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1
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
2
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
3
Global branding and country of origin : creativity and passion
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010424493
Saved in:
4
Promoting
brand
relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
5
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010408099
Saved in:
6
Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010408205
Saved in:
7
Verbraucher- und umweltorientiertes Marketing : Spurensuche einer dialogischen Marketingethik
Hansen, Ursula
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000548007
Saved in:
8
Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
9
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
10
Konsumentenzufriedenheit und unternehmerische Beschwerdepolitik : Vorträge u. Materialien zum Marketing-Kontaktseminar, 7. u. 8. Juni, Hannover ...
Hansen, Ursula
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000734203
Saved in:
1
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