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Global branding and country of origin : creativity and passion
Aiello, Gaetano (contributor) - 2014
Persistent link: https://www.econbiz.de/10010424493
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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano (contributor) - 2013
Persistent link: https://www.econbiz.de/10010408099
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Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano (contributor) - 2014
Persistent link: https://www.econbiz.de/10010408205
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
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Special Issue: Advances in internet consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1015-1110
Persistent link: https://www.econbiz.de/10008653665
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Special Issue: New developments in modeling internet consumer behavior
Laroche, Michel (contributor) - In: Journal of business research : JBR 63 (2010) 9/10, pp. 915-1014
Persistent link: https://www.econbiz.de/10008653864
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Special issue: New advertising formats
Pelsmacker, Patrick de (contributor) - 2012
Persistent link: https://www.econbiz.de/10009508039
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Media and convergence management
Diehl, Sandra (ed.); Karmasin, Matthias (contributor) - 2013
Persistent link: https://www.econbiz.de/10009760127
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Special section: New developments in global consumer behavior and marketing strategy
Laroche, Michel (contributor) - In: Journal of business research : JBR 67 (2014) 3, pp. 225-306
Persistent link: https://www.econbiz.de/10010245296