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Gedenk, Karen; Neslin, Scott A.; Ailawadi, Kusum L. - In: Retailing in the 21st century : current and future trends, (pp. 393-407). 2010

Persistent link: https://www.econbiz.de/10003938774

Consumer response to uncertain promotions : an empirical analysis of conditional rebates

Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 94-106

Persistent link: https://www.econbiz.de/10010370699

Pursuing the value-conscious consumer: store brands versus national brand promotions

Ailawadi, Kusum L.; Neslin, Scott A.; Gedenk, Karen - In: A reader in marketing communications, (pp. 79-113). 2005

Persistent link: https://www.econbiz.de/10003292723

Decomposition of the sales impact of promotion-induced stockpiling

Ailawadi, Kusum L.; Gedenk, Karen; Lutzky, Christian; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 450-467

Persistent link: https://www.econbiz.de/10003547859

Sales promotion

Gedenk, Karen; Neslin, Scott A.; Ailawadi, Kusum L. - In: Retailing in the 21st century : current and future trends, (pp. 345-359). 2006

Persistent link: https://www.econbiz.de/10003146748

Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage

Ailawadi, Kusum L. (contributor); Gedenk, Karen (contributor) - 2003 - Rev.

Persistent link: https://www.econbiz.de/10003755018

Decomposition of the Sales Impact of Promotion-Induced Stockpiling

Ailawadi, Kusum L.; Gedenk, Karen; Lutzky, Christian; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 450-467

Persistent link: https://www.econbiz.de/10007751280

Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions

Ailawadi, Kusum L.; Neslin, Scott A.; Gedenk, Karen - In: Journal of marketing 65 (2001) 1, pp. 71-89

Persistent link: https://www.econbiz.de/10005952850

Understanding Competition between Retailers and Manufacturers : An Integrated Analysis of Store Brand and National Brand Deal Usage

Ailawadi, Kusum L.; Gedenk, Karen; Neslin, Scott - 2003

This paper jointly examines how consumers' perceptions drive their usage of store brands and deals for national brands. We find that both behaviors are influenced by economic as well as hedonic factors. Among hedonic factors, peer approval plays an important role in determining both behaviors....

Persistent link: https://www.econbiz.de/10014085354