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~person:"Albers, Sönke"
~person:"Hair, Joseph F."
~person:"Hruschka, Harald"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Interview"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
~subject:"Verbraucherverhalten"
~type_genre:"Glossary included"
~type_genre:"Handbook"
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Interview
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Albers, Sönke
Hair, Joseph F.
Hruschka, Harald
Bruhn, Manfred
9
Bush, Robert P.
7
Ortinau, David J.
7
Pepels, Werner
7
McDaniel, Carl D.
6
Solomon, Michael R.
5
Zikmund, William G.
5
Aaker, David A.
4
Askegaard, Søren
4
Bamossy, Gary J.
4
Day, George S.
4
Gates, Roger
4
Günter, Bernd
4
Helm, Sabrina
4
Zerfaß, Ansgar
4
Ferrell, Odies C.
3
Herrmann, Andreas
3
Hogg, Margaret K.
3
Homburg, Christian
3
Kotler, Philip
3
Kumar, V.
3
Pride, William M.
3
Winer, Russell S.
3
Armstrong, Gary
2
Basteri, Cynthia Gendall
2
Buber, Renate
2
Bänsch, Axel
2
Celsi, Mary Wolfinbarger
2
Chapman, Merrill R.
2
Clark, Brenda
2
Dreyer, Marcus
2
Großklaus, Rainer H. G.
2
Hanssens, Dominique M.
2
Holzmüller, Hartmut H.
2
Kanuk, Leslie Lazar
2
Kinnear, Thomas C.
2
Klarmann, Martin
2
Leone, Robert P.
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McGraw-Hill/Irwin series in marketing
4
Internet
1
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All
ECONIS (ZBW)
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1
Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke
(
ed.
);
Clement, Michel
(
contributor
); …
-
2001
-
3., komplett überarbeitete und erw. Aufl.
Persistent link: https://www.econbiz.de/10001591542
Saved in:
2
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
3
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
Saved in:
4
Essentials of marketing research
Hair, Joseph F.
;
Wolfinbarger, Mary F.
;
Ortinau, David J.
; …
-
2010
-
2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
Saved in:
5
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
Saved in:
6
Marketing research : in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
7
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
8
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed
Persistent link: https://www.econbiz.de/10001818871
Saved in:
9
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2006
-
3. ed., rev. internat. ed
Persistent link: https://www.econbiz.de/10002392616
Saved in:
10
Essentials of marketing research
Hair, Joseph F.
;
Celsi, Mary Wolfinbarger
;
Ortinau, David J.
-
2013
-
3. ed.
Persistent link: https://www.econbiz.de/10009659685
Saved in:
1
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