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~person:"Albrecht, Marcus"
~person:"Bauer, Hans H."
~person:"Disch, Wolfgang K. A."
~person:"Guzman, Francisco"
~person:"Langner, Tobias"
~person:"Sattler, Henrik"
~source:"econis"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Schätzung"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Thesis"
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Brand morphing across Wal-Mart...
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Advertising effects
Markenimage
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Consumer behaviour
37
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German
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Albrecht, Marcus
Bauer, Hans H.
Disch, Wolfgang K. A.
Guzman, Francisco
Langner, Tobias
Sattler, Henrik
Melewar, T. C.
36
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
28
Bang, Nguyen
27
Phau, Ian
26
Romaniuk, Jenni
22
Foroudi, Pantea
21
Han, Heesup
21
Ko, Eunju
21
Japutra, Arnold
20
Gierl, Heribert
19
Pelsmacker, Patrick de
19
Burmann, Christoph
18
Christodoulides, George
18
Gupta, Suraksha
18
Keller, Kevin Lane
18
Merrilees, Bill
18
Fetscherin, Marc
17
Paul, Justin
17
Sarkar, Abhigyan
17
Dens, Nathalie
16
Ekinci, Yuksel
16
Gil Saura, Irene
16
King, Ceridwyn
16
Rahman, Zillur
16
Sreejesh, S.
16
Veloutsou, Cleopatra
16
Esch, Franz-Rudolf
15
Khan, Imran
15
Wong, IpKin Anthony
15
Baumgarth, Carsten
14
De Chernatony, Leslie
14
Kumar, Vikas
14
Pike, Steven
14
Šerić, Maja
14
O'Cass, Aron
13
Pitt, Leyland F.
13
Sarkar, Juhi Gahlot
13
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Gesellschaft zur Erforschung des Markenwesens
2
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
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The journal of product & brand management
9
Journal of business research : JBR
6
Marketing : ZFP ; journal of research and management
4
Die Betriebswirtschaft : DBW
3
Marketing letters : a journal of research in marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
The journal of brand management : an international journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business economics : JBE
2
Psychology & marketing
2
Schmalenbach business review : sbr
2
The journal of consumer marketing
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
European journal of marketing : EJM
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1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Gabler-Edition Wissenschaft / Leasing-Studien
1
Handelsforschung
1
International marketing review
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Management von Forschung, Entwicklung und Innovation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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2
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
3
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.
;
Dadzie, Charlene
;
Davari, Arezoo
; …
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
Saved in:
4
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
5
Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
-
2017
Persistent link: https://www.econbiz.de/10011662317
Saved in:
6
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
7
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
8
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
9
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
10
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
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