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~person:"Alvensleben, Reimar von"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Book section"
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Alvensleben, Reimar von
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Henninger, Claudia E.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Choi, Tsan-Ming
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
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Rudolph, Thomas
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7
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6
Böcker, Andreas
6
Dobscha, Susan
6
Easey, Mike
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Marketing and multicultural diversity
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Agrarwirtschaft in der Informationsgesellschaft : 39. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. vom 30. September bis 2. Oktober 1998 in Bonn
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Challenges and trends in modern banking
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
E-business : state of the art of ICT based challenges and solutions
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Jahrestagung '98 : Ansprachen und Vorträge anläßlich der Mitgliederversammlung 15. Mai 1998 in Bonn-Bad Godesberg
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing accountability for marketing and non-marketing outcomes
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Regionale Vermarktungssysteme in der Land-, Ernährungs- und Forstwirtschaft : Chancen, Probleme und Bewertung
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Ökologischer Landbau: Entwicklung, Wirtschaftlichkeit, Marktchancen und Umweltrelevanz : FAL-Tagung am 26. und 27. September 1996; schriftliche Fassung der Beiträge
1
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ECONIS (ZBW)
27
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1
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
2
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
3
Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H.
- In:
Customer retention in the automotive industry : …
,
(pp. 167-213)
.
1997
Persistent link: https://www.econbiz.de/10001299161
Saved in:
4
Risikowahrnehmung des Verbrauchers : woraus resultiert die Verunsicherung?
Alvensleben, Reimar von
- In:
Jahrestagung '98 : Ansprachen und Vorträge anläßlich …
,
(pp. 28-43)
.
1999
Persistent link: https://www.econbiz.de/10001387644
Saved in:
5
Entwicklungstendenzen der Nachfrage nach Öko-Produkten : Ergebnisse einer Längsschnittanalyse 1984 bis 1994
Alvensleben, Reimar von
- In:
Ökologischer Landbau: Entwicklung, Wirtschaftlichkeit, …
,
(pp. 161-176)
.
1997
Persistent link: https://www.econbiz.de/10001320475
Saved in:
6
Verbrauchereinstellungen als Bestimmungsgründe der Nachfrage nach Öko-Produkten : eine Längs- und Querschnittsanalyse
Fricke, Andreas
-
1997
Persistent link: https://www.econbiz.de/10001321835
Saved in:
7
Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
Handbook of research on consumerism in business and …
,
(pp. 510-536)
.
2014
Persistent link: https://www.econbiz.de/10010354595
Saved in:
8
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
9
Brand
equity and
brand
loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
Saved in:
10
A model of online consumer behavior
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of strategic e-business management
,
(pp. 325-346)
.
2014
Persistent link: https://www.econbiz.de/10010233070
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