Content providers rely on advertisers to pay for content. TiVo, remote controls, and pop-up ad blockers are examples of … ad-avoidance technologies that allow consumers to view content without ads, and thereby siphon off the content without … paying the "price." We examine the content provider's reaction to such technologies, demonstrating that their adoption …

content of ads, which we measure with the number of information cues in ads within an entire industry. The data are from video … motivate an ordered probit model of information content. We find that stronger vertical differentiation is positively … use ads that have less information content. …

consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over …

brand image of targeted rivals. Data on content and spending for all TV advertisements in OTC analgesics enable us to …

. We analyze a firm'ss choice of advertising content and the information disclosed to consumers. A firm advertises only …

brand image of targeted rivals. Data on content and spending for all TV advertisements in OTC analgesics enable us to …

Content providers rely on advertisers to pay for content. TiVo, remote controls, and popup ad blockers are examples of … ad-avoidance technologies that allow consumers to view content without ads, and thereby siphon off the content without … paying the price.‘ We examine the content provider‘s reaction to such technologies, demonstrating that their adoption …