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Consumerism and health care marketing
Andreasen, Alan R. - In: California management review 22 (1979) 2, pp. 89-95
Persistent link: https://www.econbiz.de/10003471338
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Public policy and marketing thought : proceedings from the 9. Paul D. Converse Symposium
Andreasen, Alan R. (contributor);  … - 1976
Persistent link: https://www.econbiz.de/10001922693
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Minorities and marketing : research challenges
Andreasen, Alan R. (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10000548134
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Clothing, race, and consumer decision making
Andreasen, Alan R.; Hodges, Lloyd C. - In: Minorities and marketing : research challenges, (pp. 72-96). 1977
Persistent link: https://www.econbiz.de/10001838094
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Consumer dissatisfaction as a measure of market performance
Andreasen, Alan R.; Wieken, Klaus - In: Zeitschrift für Verbraucherpolitik : ZVP 1 (1977) 4, pp. 311-322
Persistent link: https://www.econbiz.de/10001838102
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Consumer complain : does business respond?
Andreasen, Alan R.; Best, Arthur - In: Harvard business review : HBR 55 (1977) 4, pp. 93-101
Persistent link: https://www.econbiz.de/10001838139
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Disadvantaged Hispanic consumers : a research perspective and agenda
Andreasen, Alan R. - In: Journal of consumer affairs : official publication of … 16 (1982) 1, pp. 46-61
Persistent link: https://www.econbiz.de/10001838575
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Factors affecting consumers' use of information sources
Andreasen, Alan R.; Ratchford, Brian T. - In: Journal of business research : JBR 4 (1976) 3, pp. 197-212
Persistent link: https://www.econbiz.de/10001838587
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A taxonomy of consumer satisfaction/dissatisfaction measures
Andreasen, Alan R. - In: Journal of consumer affairs : official publication of … 11 (1977) 2, pp. 11-24
Persistent link: https://www.econbiz.de/10001838669
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Verbraucherunzufriedenheit als ein Beurteilungsmasstab für die unternehmerische Marktleistung
Andreasen, Alan R. - In: Marketing und Verbraucherpolitik, (pp. 1982). 1977
Persistent link: https://www.econbiz.de/10001838696