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A marketing identity is flourishing
Levy, Sidney J. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
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Why broadened marketing has enriched marketing
Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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Three systems underpinning marketing behavior
Bagozzi, Richard P. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 23-29
Persistent link: https://www.econbiz.de/10011919217
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Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-; Shaw, Eric H.; Lazer, William - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
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Marketing's identity crisis : it's complicated
Ferrell, Odies C. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 30-38
Persistent link: https://www.econbiz.de/10011919240