//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Armstrong, Gary"
~person:"Keller, Kevin Lane"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cover and Contents Pages
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
75
Marketingmanagement
43
Marketing theory
24
Marketingtheorie
24
Theorie
19
Theory
19
Beziehungsmarketing
9
Relationship marketing
9
USA
9
United States
9
Einführung
7
Management
5
Brand management
3
Markenführung
3
Betriebswirtschaftslehre
2
Brand image
2
Business economics
2
China
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Selling
2
Verkauf
2
Advertising
1
B-to-B-Marketing
1
Brand
1
Business ethics
1
Business-to-business marketing
1
Communication
1
Competitive advantage
1
Dienstleistungsmanagement
1
Digital media
1
Digitale Medien
1
Europa
1
Großbritannien
1
Industrial goods
1
Industriegüter
1
International marketing
1
Internationales Marketing
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Book / Working Paper
36
Article
4
Type of publication (narrower categories)
All
Lehrbuch
31
Textbook
27
Glossar enthalten
14
Glossary included
14
Case study
6
Fallstudie
6
Einführung
4
Aufsatz im Buch
3
Book section
3
Reprint
2
Article in journal
1
Aufsatz in Zeitschrift
1
more ...
less ...
Language
All
English
30
German
10
Author
All
Armstrong, Gary
Keller, Kevin Lane
Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Hartley, Steven W.
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
10
Homburg, Christian
9
Huber, Frank
9
Kleinaltenkamp, Michael
9
Runia, Peter
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
more ...
less ...
Institution
All
Pearson Studium
4
Pearson Deutschland GmbH
1
Published in...
All
wi - Wirtschaft
5
Always learning
3
Pearson one series
2
wi / wirtschaft
2
wi wirtschaft
2
Brand management ; Vol. 1
1
Does marketing need reform? : fresh perspectives on the future
1
Journal of marketing
1
Pearson Global edition
1
Pearson one
1
The Prentice Hall series in marketing
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
wi - Wirtschaft / Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
40
Showing
1
-
10
of
40
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
2
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
3
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
2010
-
13. ed.
Persistent link: https://www.econbiz.de/10003776958
Saved in:
4
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
5
Holistic
marketing
: a broad, integrated perspective to
marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
Saved in:
6
Grundlagen des
Marketing
Kotler, Philip
;
Armstrong, Gary
;
Saunders, John A.
; …
-
2007
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
Saved in:
7
Marketing
management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
8
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
9
Grundlagen des
Marketing
Kotler, Philip
;
Armstrong, Gary
;
Wong, Veronica
; …
-
2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008657112
Saved in:
10
Marketing
management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->