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Marketing : an introduction

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Grundlagen des Marketing

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Marketing : an introduction

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Marketing : an introduction

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Marketing : an introduction

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Marketing : an introduction

Armstrong, Gary; Kotler, Philip; Opresnik, Marc Oliver - 2017 - Thirteenth edition, global edition

product life-cycle strategies -- Pricing : understanding and capturing customer value -- Marketing channels : delivering …Defining marketing and the marketing process -- Marketing : creating and capturing customer value -- Company and … marketing strategy : partnering to build customer value and relationships -- Understanding the marketplace and customer value …

Persistent link: https://www.econbiz.de/10011419587