Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Arnould, Eric J."
~person:"Belk, Russell W."
~person:"Diehl, Sandra"
~person:"Diller, Hermann"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Deutschland"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Marktforschung"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 27 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Experiment
Konsumentenverhalten
Markenführung
Marketing
Marktforschung
Retail trade
Werbewirkung
Consumer behaviour
137
Germany
21
Theorie
20
Theory
20
Brand management
18
Brand
13
Markenartikel
13
Advertising effects
12
Verbraucherverhalten
12
Einzelhandel
11
Brand image
10
Markenimage
10
Market research
10
Marketing management
10
Marketingmanagement
10
Russell W. Belk
10
Online retailing
9
Online-Handel
9
Marketing theory
8
Marketingtheorie
8
Personality psychology
7
Persönlichkeitspsychologie
7
Preismanagement
7
Pricing strategy
7
Beziehungsmarketing
6
Cultural identity
6
Kulturelle Identität
6
Relationship marketing
6
USA
6
United States
6
Werbung
6
Bibliometrics
5
Bibliometrie
5
more ...
less ...
Online availability
All
Undetermined
10
Free
2
Type of publication
All
Article
115
Book / Working Paper
31
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Reprint
Sammlung
Article in journal
422
Aufsatz in Zeitschrift
422
Aufsatz im Buch
115
Collection of articles of several authors
38
Sammelwerk
38
Graue Literatur
19
Hochschulschrift
19
Non-commercial literature
19
Lehrbuch
17
Thesis
17
Textbook
14
Collection of articles written by one author
13
Arbeitspapier
12
Working Paper
12
Bibliografie enthalten
10
Bibliography included
10
Conference paper
5
Konferenzbeitrag
5
Konferenzschrift
5
Case study
3
Fallstudie
3
Mehrbändiges Werk
3
Multi-volume publication
3
Bibliografie
2
Festschrift
2
Systematic review
2
Übersichtsarbeit
2
Conference proceedings
1
Fallstudiensammlung
1
Interview
1
more ...
less ...
Language
All
English
103
German
43
French
1
Author
All
Arnould, Eric J.
Belk, Russell W.
Diehl, Sandra
Diller, Hermann
Foxall, Gordon R.
Gröppel-Klein, Andrea
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
53
Bauer, Hans H.
19
Esch, Franz-Rudolf
18
Holbrook, Morris B.
18
Herrmann, Andreas
16
Weinberg, Peter
14
Ahlert, Dieter
13
Bettman, James R.
13
Spiller, Achim
13
Wiedmann, Klaus-Peter
13
Bruhn, Manfred
12
Grunert, Klaus G.
12
Kenning, Peter
11
Scherhorn, Gerhard
11
Bagozzi, Richard P.
10
Fournier, Susan
10
Hill, Ronald Paul
10
Schröder, Hendrik
10
Terlutter, Ralf
10
Burmann, Christoph
9
Enneking, Ulrich
9
Huber, Frank
9
Jacoby, Jacob
9
King, Stephen
9
Kirchgeorg, Manfred
9
Langner, Tobias
9
Maclaran, Pauline
9
Mohd Suki, Norazah
9
Reisch, Lucia A.
9
Schmitt, Bernd
9
Schrader, Ulf
9
Silberer, Günter
9
more ...
less ...
Institution
All
Gesellschaft für Innovatives Marketing
1
Published in...
All
Legends in consumer behavior
12
Consumer behavior analysis : (a) rational approach to consumer choice
4
Cross-cultural and critical perspectives on brands
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Measuring and managing brands
3
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Beyond sustainability
2
Brand management ; Vol. 2
2
Consumer culture theory
2
Country of origin effect : looking back and moving forward
2
Cutting edge international research
2
Electronic retailing
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International advertising and communication : current insights and empirical findings
2
Marketing and multicultural diversity
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
The why of consumption : contemporary perspectives on consumer motives, goals and desires
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Beyond Hofstede : culture frameworks for global marketing and management
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : defining the field
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Customer Experience : Forum Dienstleistungsmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
11
-
20
of
146
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
12
Das Discount-Phänomen : eine 360-Grad-Betrachtung
Rudolph, Thomas
(
ed.
);
Schweizer, Markus
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10002850992
Saved in:
13
Länderberichte : [Niederlande, Österreich, Dänemark, Belgien, Vereinigtes Königreich, Republik Irland]
Rudolph, Thomas
;
Schröder, Thomas
- In:
Das Discount-Phänomen : eine 360-Grad-Betrachtung
,
(pp. 219-306)
.
2006
Persistent link: https://www.econbiz.de/10003330000
Saved in:
14
Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
15
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
Saved in:
16
Auswege aus der Preisfalle
Diller, Hermann
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 153-180)
.
2006
Persistent link: https://www.econbiz.de/10003367066
Saved in:
17
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
18
Marke, Nachhaltigkeit und Verbraucherpolitik : die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung
Boltz, Dirk-Mario
(
ed.
);
Bruhn, Manfred
(
ed.
); …
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10012801351
Saved in:
19
Die Dynamik der Betriebsformen des Handels : ein Erklärungsversuch aus Konsumentensicht
Gröppel-Klein, Andrea
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 379-397)
.
1994
Persistent link: https://www.econbiz.de/10001288161
Saved in:
20
La consommation symbolique d'art et de culture
Belk, Russell W.
-
1987
Persistent link: https://www.econbiz.de/10001325993
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
