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The behavioral economics of brand choice
Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007
Persistent link: https://www.econbiz.de/10003460750
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Das Discount-Phänomen : eine 360-Grad-Betrachtung
Rudolph, Thomas (ed.); Schweizer, Markus (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10002850992
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784505
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Marke, Nachhaltigkeit und Verbraucherpolitik : die Gewährleistungsmarke im Spannungsfeld zwischen Unternehmen, Konsumenten und Regulierung
Boltz, Dirk-Mario (ed.); Bruhn, Manfred (ed.);  … - 2022 - 1. Auflage
Persistent link: https://www.econbiz.de/10012801351
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R. - 2016
Persistent link: https://www.econbiz.de/10011522666
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Consumer culture theory
Özçaglar-Toulouse, Nil (ed.); Rinallo, Russell (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011586593
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The Routledge companion to consumer behavior analysis
Foxall, Gordon R. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011341154
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Consumer information processing : marketing applications
Bettman, James R.; Keller, Kevin Lane; John, Deborah Roedder - 2016
Persistent link: https://www.econbiz.de/10011446058
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
Gröppel-Klein, Andrea (ed.); Weinberg, Peter (honouree) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002141815