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~person:"Augusto, Mário Gomes"
~person:"Kunkel, Thilo"
~subject:"Brand image"
~subject:"Niederlande"
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Brand image
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Augusto, Mário Gomes
Kunkel, Thilo
Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
12
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
10
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
Khan, Imran
9
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9
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8
Guzman, Francisco
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
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7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Rahman, Zillur
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Chahal, Hardeep
6
Das, Gopal
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Prentice, Catherine
6
Roy, Sanjit
6
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6
Thomson, Matthew
6
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5
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5
Brodie, Roderick J.
5
Civelek, Mustafa Emre
5
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5
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5
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5
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
European Sport management quarterly : ESMQ
1
International journal of economics and business research
1
International journal of entrepreneurship and small business
1
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1
Marketing intelligence & planning
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ECONIS (ZBW)
11
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1
Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 52-65
Persistent link: https://www.econbiz.de/10011745132
Saved in:
2
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
3
The path to brand loyalty in the beer market
Augusto, Mário Gomes
;
Torres, Pedro Marcelo
- In:
International journal of entrepreneurship and small business
32
(
2017
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10011859205
Saved in:
4
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
5
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
6
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
7
Sport brands : brand relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
8
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
9
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
10
Do high brand equity and very high brand equity require different conditions? : an empirical study using fsQCA
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
International journal of economics and business research
16
(
2018
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011990595
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