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Organizational factors associated with job characteristics : evidence from frontline service employees
Coelho, Filipe; Augusto, Mário Gomes - In: Journal of strategic marketing 16 (2008) 2, pp. 157-172
Persistent link: https://www.econbiz.de/10003759916
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Climate perceptions and the customer orientation of frontline service employees
Coelho, Filipe; Augusto, Mário Gomes; Coelho, Arnaldo; … - In: The service industries journal 30 (2010) 7/8, pp. 1343-1357
Persistent link: https://www.econbiz.de/10003996876
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Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo; Augusto, Mário Gomes; Lisboa, … - In: Marketing intelligence & planning 33 (2015) 6, pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
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Do high brand equity and very high brand equity require different conditions? : an empirical study using fsQCA
Torres, Pedro M.; Augusto, Mário Gomes; Godinho, Pedro … - In: International journal of economics and business research 16 (2018) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10011990595
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Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes; Godinho, Pedro Manuel Cortesão; … - In: Journal of retailing and consumer services 50 (2019), pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
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The path to brand loyalty in the beer market
Augusto, Mário Gomes; Torres, Pedro Marcelo - In: International journal of entrepreneurship and small business 32 (2017) 3, pp. 287-298
Persistent link: https://www.econbiz.de/10011859205
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Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.; Augusto, Mário Gomes; Godinho, Pedro … - In: Journal of business research : JBR 79 (2017), pp. 52-65
Persistent link: https://www.econbiz.de/10011745132