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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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Was bringt der Wettbewerb im Telekommunikationsmarkt? : Erste Erfahrungen aus dem liberalisierten Markt
Backhaus, Klaus; Stadie, Ekkehard; Voeth, Markus - 1998
Persistent link: https://www.econbiz.de/10000661785
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Marken im Internet : Aspekte der Hybrid- und Onlinemarkenführung
Backhaus, Klaus; Sabel, Tatjana - In: Internetökonomie : ein interdisziplinärer Beitrag zur …, (pp. 45-70). 2006
Persistent link: https://www.econbiz.de/10003308414
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Predicting purchase decisions with different conjoint analysis methods : a Monte Carlo simulation
Backhaus, Klaus; Hillig, Thomas; Wilken, Robert - In: International journal of market research : JMRS ; the … 49 (2007) 3, pp. 341-364
Persistent link: https://www.econbiz.de/10003467514
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Von der Virtual Community zur Virtual World - die Marke in Second Life
Backhaus, Klaus; Blechschmidt, Boris - In: Marken im Internet : Herausforderungen und rechtliche …, (pp. 321-336). 2007
Persistent link: https://www.econbiz.de/10003530276
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"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik; Blechschmidt, Boris; Backhaus, Klaus; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
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Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?
Eisenbeiß, Maik; Cornelißen, Markus; Backhaus, Klaus; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 242-263
Persistent link: https://www.econbiz.de/10010364012
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Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael; Wiegand, Nico; Eggert, Andreas; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
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Do customized service packages impede value capture in industrial markets?
Steiner, Michael; Eggert, Andreas; Ulaga, Wolfgang; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011453165